Innovative tread designs and the use of advanced silica compounds allows MOMO Tires to offer improved fuel efficiency, low road-noise, and enhanced grip and handling for a superior driving experience. MOMO was founded in 1964 by race car driver Gianpiero Moretti. Since 2005 MOMO has been headquartered in Milan, Italy, with a direct presence in the US. They sell their products for the aftermarket and motor racing in over sixty countries all over the world, under the brands MOMO and Reds.